Our featured partner this week is Painted Door, Oklahoma City’s premiere boutique in Bricktown. Our OKCityCard Coordinator visited the shop to learn more about its pioneering owner and long-time appeal.
Owner and visionary Avis Scaramucci entered her boutique to greet Allied Arts staff with a crisp white shirt and black puffer vest, hounds tooth slacks, and an enthusiasm for her shop that was contagious. Her right-hand gals, long-time shop creatives Tonia Cook and June Martinez, were organizing new items from market at the front desk and helping customers celebrate “Gal-entine’s Day,” a pre-Valentine’s Day ritual where women can come in and shop for their friends. Painted Door, a boutique at the corner of Sheridan Avenue and Mickey Mantle Drive in Bricktown that specializes in fashion, gifts, and accessories, is a 27-year staple of the Oklahoma City community.
While her shop finds its roots at the heart of Oklahoma City and its blossoming community, Ms. Scaramucci and her team thrive on bringing fresh variety to Painted Door, always with the tastes and desires of visitors in mind. More than 250 vendors are represented by the store’s offerings. It’s currently market season, and staff enjoys browsing merchant wares in Dallas, Atlanta, and New York to find beautiful, innovative items. During a shop tour, Avis shared her memory of one visit to Atlanta when she first discovered the handcrafted Sorrelli jewelry line. While browsing at market, she encountered a woman dressed in “a simple collared shirt and slacks with a large statement Sorrelli necklace.” The juxtaposition of simple and extravagant immediately attracted her to the line.
In 2016, Ms. Scaramucci remodeled the front of her shop, adding showroom windows to display brand-new and seasonal fashion and gifts, as well as a full kitchen, complete with a refrigerator, stove, and oven to allow customers to sample the many foods and party mixes sold by the store. Items include taste sensations such as maple bacon onion jam, dill ranch crackers, and premium party dips. “Sometimes I like to change up the recipes from the way they are listed for tastings. The kitchen allows customers to taste items before they purchase them, and perhaps learn a different way to make them.”
This desire to spark artful creativity in her patrons extends to all of her products. “We like to form an experience for our customers. We try to put unexpected items together in the store to help inspire their own creative styles and ideas.”
One of the most endearing elements of the shop tour was her presentation of the many unique gifts for babies, children, and the young at heart. With the excitement of a kid in a candy store, Ms. Scaramucci displayed items such as charming stuffed animals created by the London-based toy maker, Jellycat, delicate handmade fairy tale characters created by the Swedish company, Maileg, and a new book arrival, Night-Night Oklahoma by English author Katherine Sully.
As an Oklahoma City entrepreneur since 1991, Ms. Scaramucci has seen the community undergo numerous changes, enhanced by strong city leadership, the MAPS initiatives, and the revitalization of Bricktown’s hotel, restaurant and entertainment district. “In 1991, this was a city without a heart. It grew and we have a true community that I love to be a part of.” An avid volunteer and community supporter, she finds the arts to be a vital outlet for expression, and Allied Arts as critical in providing a central point for facilitating support. Painted Door helps to fulfill the needs of her patrons and her city by creating an eclectic and comforting environment for expression.